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Building Your Personal Brand with Cynthia Johnson
On this episode, Cynthia Johnson shares about how to build your personal brand. She is an entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder and CEO at Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, CA.
Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine’s Fastest Growing Private Companies until RankLab was acquired in 2015 by AAC Holdings, Inc. Cynthia is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.
Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, and Most Influential Women in Business by Tenfold Research. Her work has been featured in Entrepreneur, Forbes, Huffington Post, TIME, and several other industry-specific publications. Her first book Platform published in February 2019 with Penguin Random House.
Places to Connect With Cynthia:
Cynthia’s Book – Platform
Top Takeaways
- Cynthia lays out a solid argument for why you need to begin thinking about your personal brand. I think this is important if you are wanting to advance in your career or to establish yourself as an expert within your field. Again, there’s a deep need for content from media outlets and they will seek out people to fill that content. As Cynthia said, many times, those people are not qualified experts in those areas, but just have a good marketing campaign to get themselves featured. If you’re an expert in a field, it’s a good idea to begin building your platform because, though you might think your job is secure, if something happens, you need that platform, that base to show to companies and others, especially in this digital age, that you are qualified in your field.
- Cynthia gives some incredibly valuable tips on how you can get published by major publications and shares her secrets for finding the right people and making the right pitch. Her segment on Twitter Advanced Search is worth the price of admission for this podcast by itself. I would suggest you bookmark that for future use if you have any interest at all in getting published and recognized as an expert in your field.
- Cynthia lays out a practical, easy to follow plan for you to get started in developing your own personal brand which includes a bit of self-confidence. She says you don’t need a website, but that you can get going by just claiming your social media platforms and keeping them consistent. If you’re needing to just get started, the principles that she gives are an easy start. For more, I’d recommend you get her book, Platform.