MFL 57 – Taking Risks with Brian Lischer of Ignyte Brands

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Taking Risks with Brian Lischer of Ignyte Brands

Brian Lischer, Founder, and CEO of Ignyte, is an entrepreneur, author, speaker, and brand strategist. He is a leading voice on a range of issues, including the psychology of branding.

Brian founded Ignyte, an award-winning branding agency, in 2013. After working for more than a decade in marketing and design, he decided to put his passion for behavioral sciences to work by helping brands discover and express their authenticity. Under Brian’s leadership, Ignyte has grown into a highly sought-after agency that transforms brands around the globe. Brian works closely with the agency’s key accounts to ensure optimal positioning and authentic brand experiences.

Brian studied psychology and communication at the University of California San Diego. A frequent blogger, speaker, and columnist, Brian has written for publications including Forbes, Huffington Post, and Brand Quarterly. Major media outlets cite him as a branding expert and successful entrepreneur.

Brian is an active member of the Young Entrepreneurs Council, Entrepreneurs’ Organization, MIT Enterprise Forum, and American Marketing Association. He is an advisor to startups and is also involved as an investor and partner in a range of digital ventures. Brian donates his time and resources to charitable organizations helping to create positive change in the world.

In addition to his various business ventures, Brian is a devoted thrill-seeker and can often be found surfing, snowboarding or mountaineering. When he’s not in the mountains or the sea, Brian dedicates his time to developing his mindfulness practice, which includes yoga, meditation, and Buddhist teachings.

Resources and Places to Connect with Brian:

Personal

Website: www.brianlischer.com

Twitter: @BrianLischer

LinkedIn: www.linkedin.com/in/lischer

Company

Website: www.ignytebrands.com

Twitter: @IgnyteBrands

Facebook: www.facebook.com/ignytebrands

Top learning moments:

1. We live in a world of uncertainty.  For the most part, we don’t know what tomorrow brings and we can sometimes allow our fear of the unknown, or our fear of the future to prevent us from stepping out and doing things we may not be comfortable with.  In some cases, the potential we have in our lives to do some amazing things never happens because we refuse to take a risk.  Brian talked about some of the risks that he had to take in his life – leaving his job and starting a company when he realized where his passions were taking him – and how he overcame the fears associated with those risks.  Sometimes the risks in life are real – they have real consequences like we can lose our life or something, but many times they are small dragons with a loud roar.  Asking ourselves the question – what’s the worst that can happen, and then putting a realistic picture on the very worst helps us to see that the worst isn’t really that bad – and most times, it’s not a matter of life or death.
2. The second thing has to do with what do we do if we aren’t naturally predisposed to the life of a risk-taking adventurer.  Brian mentioned how he has always had something inside of him which propelled a risk-taking sort of life but what do we do when that’s not necessarily in our nature?  He talked about having the courage to step forward in life and do things you may not be comfortable doing.  I heard recently about a study that was taken of people who were in the later years of their lives.  They were asked, what regrets they had looking back at their lives.  Of the top three answers given, one was “I wish I had taken more risks.”  It’s difficult to recognize potential regret when we are in the moment but if we can look at life, as Marshall McLuhan said – driving into the future while looking in the rear-view mirror, it may help us to find the courage we need to take some more risks as we move forward in life.

Mind For Life Essential Skills Course:

Here’s an article explaining what it’s all about – The 52 Essential Skills You Need For Success In Life And Business

Also, here’s our 52 Essential Skills Resource Page for more information on each of the 52 essential skills.

 

This is part of the 52 Essential Skills Course at Mind For Life.  You can join us on this journey of personal development throughout 2018.   It’s FREE!   Download the Essential Skills Personal Assessment and Join the Mind For Life Essential Skills Facebook Group.